About us

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OUR AIM IS TO MAKE CYCLING A FUN AND COMFORTABLE EXPERIENCE, AND TO MAKE PEOPLE SMILE WHEN THEY ARE ON THEIR BIKES.

Our story began modestly but passionately, as we realised that cycling could be much more than just pedalling from point A to point B with a sweaty, chapped back. It can be a lifestyle, an expression of self and a symbol of freedom.

Our small team is made up of Electra fans who love what they do. Every Electra bike is designed and assembled with care and love to bring colour, fun and adventure into your life.

We want to inspire and motivate people to get outdoors more and the Electra bike is simply the best way to do that!

Our aim is to make cycling fun and easy for everyone, regardless of age or ability. We don’t think you need to wear a slip-on bike rack and special bike shoes to ride a bike. Our bikes can be ridden by anyone of any age. And even those who have had to give up cycling because of back or knee problems. Read more about Electra’s special PATENTED BICYCLE.

MY TIME

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Kairi Vaade-Kuusemets

Sales and marketing

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Raivo Kuusemets

Sales and technical side

Yrjo Electra rattad

George Toikko

The “superhero” of bicycle assembly

SEE ELECTRA TOWNIE PATH GO! INTRODUCTORY VIDEO